Bell Equipment’s roots date back to 1954 when founder, Irvine Bell, established a small engineering and agricultural equipment
repair service in northern KwaZulu-Natal. Joined in the business by his wife Eunice, brother Rob and brother-in-law Malcolm
Campbell, the strong family roots and values that they instilled have endured to the present day. Not only are the current
generations of Bells and Campbells actively involved in the business, but all employees and customers globally are valued as
part of the extended Bell family to create a unique and healthy working environment. The Bell timeline provides an overview of the
milestone events that have helped to shape Bell from its humble beginnings into the global organisation that exists today.
2018 - Gary Bell becomes chairman of the board and is
succeeded as chief executive by Leon Goosen. The ALC opens its
doors. Phase 3 expansion of Eisenach-Kindel plant gets
underway to facilitate European bin manufacture.
2017 - In southern Africa Bell adds Kobelco excavators to its
range and enters the tipper truck market with Kamaz trucks. Expansion of
ELC and German and Central European sales and distribution
2016 - Large E-series ADT released to the market.
2015 - Series IV haulage tractors introduced.
Bell concludes a two-year investment into new, upgraded CSCs
in Middelburg, Nelspruit and Rustenburg in South Africa as well as
2014 - B60D set to revolutionise bulk earthworks.
Bell celebrates 60 years in business along with the 50th
anniversary of its tri-wheeler product and 30 years of
ADT design and manufacture.
2013 - Bell Equipment launches the new E-series ADT
and is granted distributorship rights for the Terex Finlay
range of mobile crushing, screening and recycling equipment.
2012 - Bell Equipment reenters the Americas and commences
the appointment of distributors and dealers in the region.
2011 - Bell Equipment establishes beachhead in
2010 - Series III haulage tractors make their entry.
2009 - Bell Equipment takes over the Bomag dealership
with the Germanbased OEM.
2008 - The GLC is commissioned in Jet Park, Johannesburg.
2003 - Truck assembly operations commence in
2002 - Bell unveils the world’s largest ADT, the B50D.
2001 - Bell releases Series II haulage tractors into the
market. Also, a new standard of excellence is set with the launch of
the D-series ADTs.
1998 - The Bell C-series ADT and wheeled loader ranges are
1989 - Bell targets heavy duty mining applications with
the launch of the B40 ADT.
1984 - From the new production facility in Richards Bay
South Africa, the first ADT enters service.
1982 - Applying the Hauler’s strong, simple design
philosophy, Bell enters the wheeled loader market.
1977 - Bell introduces the world’s first heavy
duty Africa haulage tractor.
1964 - Irvine Bell invents the revolutionary
tri-wheeler loading machine.
1954 - Founder Irvine Bell establishes the company. A selfloading
sugarcane trailer is among his early inventions.