TRACING OUR ROOTS

Bell Equipment’s roots date back to 1954 when founder, Irvine Bell, established a small engineering and agricultural equipment repair service in northern KwaZulu-Natal. Joined in the business by his wife Eunice, brother Rob and brother-in-law Malcolm Campbell, the strong family roots and values that they instilled have endured to the present day. Not only are the current generations of Bells and Campbells actively involved in the business, but all employees and customers globally are valued as part of the extended Bell family to create a unique and healthy working environment. The Bell timeline provides an overview of the milestone events that have helped to shape Bell from its humble beginnings into the global organisation that exists today.

2018 - Gary Bell becomes chairman of the board and is succeeded as chief executive by Leon Goosen. The ALC opens its doors. Phase 3 expansion of Eisenach-Kindel plant gets underway to facilitate European bin manufacture.

2017 - In southern Africa Bell adds Kobelco excavators to its range and enters the tipper truck market with Kamaz trucks. Expansion of ELC and German and Central European sales and distribution departments completed.

2016 - Large E-series ADT released to the market.

2015 - Series IV haulage tractors introduced. Bell concludes a two-year investment into new, upgraded CSCs in Middelburg, Nelspruit and Rustenburg in South Africa as well as Kitwe, Zambia.

2014 - B60D set to revolutionise bulk earthworks. Bell celebrates 60 years in business along with the 50th anniversary of its tri-wheeler product and 30 years of ADT design and manufacture.

2013 - Bell Equipment launches the new E-series ADT and is granted distributorship rights for the Terex Finlay range of mobile crushing, screening and recycling equipment.

2012 - Bell Equipment reenters the Americas and commences the appointment of distributors and dealers in the region.

2011 - Bell Equipment establishes beachhead in Russian market.

2010 - Series III haulage tractors make their entry. 

2009 - Bell Equipment takes over the Bomag dealership with the Germanbased OEM.

2008 - The GLC is commissioned in Jet Park, Johannesburg.

2003 - Truck assembly operations commence in Europe.

2002 - Bell unveils the world’s largest ADT, the B50D.

2001 - Bell releases Series II haulage tractors into the market. Also, a new standard of excellence is set with the launch of the D-series ADTs.

1998 - The Bell C-series ADT and wheeled loader ranges are launched.

1989 - Bell targets heavy duty mining applications with the launch of the B40 ADT.

1984 - From the new production facility in Richards Bay South Africa, the first ADT enters service.

1982 - Applying the Hauler’s strong, simple design philosophy, Bell enters the wheeled loader market.

1977 - Bell introduces the world’s first heavy duty Africa haulage tractor.

1964 - Irvine Bell invents the revolutionary tri-wheeler loading machine.

1954 - Founder Irvine Bell establishes the company. A selfloading sugarcane trailer is among his early inventions.