From intergrated annual report for year ended 31 December
Bell Equipment’s stakeholders are those individuals, groups of individuals and organisations
that affect and are affected by Bell Equipment’s activities, products or services and associated
performance. Engaging with and building relationships with its stakeholders is key to sustaining the
group’s business. Bell Equipment’s key stakeholder base includes employees, customers, government
departments, shareholders, communities, suppliers and alliance partners.
Bell Equipment values its stakeholder relationships and appreciates the need and responsibility to create mutual
value, cultivating enduring and sustainable partnerships with its stakeholders. The board retains oversight of stakeholder
management, while implementation and monitoring of stakeholder engagement is devolved to the various
management teams within the group. Each of the group’s operations engage with their diverse range of stakeholders
based on the group’s core values of respect, honesty and integrity.
The Bell Equipment brand is the essence of who it is in the market place. Bell Equipment uses its brand to differentiate
itself through its people centric approach to business and by promoting the 1-BELL philosophy internally and nurturing it
externally, thereby adding value to all of its stakeholders.
The group’s stakeholder engagement strategies, systems and processes continue to be enhanced to better understand
and respond to its stakeholders’ legitimate concerns and to form collaborative partnerships to find solutions to collective
Bell Equipment’s approach to corporate sustainability has been enhanced by focusing on the six capitals and understanding
the value created by the group through the use of these six capitals. Through carefully identifying the interests and
expectations of each key stakeholder group Bell is able to create value through the use of the relevant capital/s, thereby
striving to ensure sustainability of its business.
1. Human capital: determines the capacity of an
organisation to accomplish its goals. Bell employees represent a rich and diverse human capital base that
provides the skills, competencies, capabilities and experience that ensure the growth and sustainability of its
business to deliver innovative products and services that
are world class. Bell manages its human capital to ensure
people’s health and safety and invest in their professional
and personal growth.
2. Manufactured capital: is the investment in people,
property, infrastructure, buildings, plant, production oriented
equipment, machines and tools that Bell relies on to efficiently enable the group to be flexible and responsive to
customer demand in getting Bell products to market, while
utilising production processes that adhere to environmental
3. Intellectual capital: consists of the Bell brand, know-how
and the technical acumen of its research and development
staff, the group culture and its world class systems and
processes. The success Bell achieves in developing, managing and expanding its products and services is the
result of the knowledge and experience of people who expertly manage the diverse interests that collectively
provide innovative products and service solutions.
4. Financial capital: is the pool of funds obtained through
financing and generated through its operations that are available to Bell for use in the production of its products and
the provision of services. This capital reflects how successful
Bell has been at achieving the sustainable development of
its environmental, human, social and manufactured
Bell continues to enhance its financial capital by:
• effective management of risk;
• corporate governance structures;
• ensuring equitable use of wealth created; and
• assessing the wider economic impact of its activities on
5. Social and relationship capital: encompasses interactions
with its stakeholders, including its customers, employees,
alliance partners, investors, communities, suppliers and
governments. Bell prides itself on conducting business by taking into account its legal, ethical and economic
6. Environmental capital: is an input to the production of
an organisation’s products and the provision of services.
An organisation’s activities also impact, positively or
negatively, on environmental capital. Bell is committed to the
responsible use and protection of the natural environment
through sustainable practices.
Engagement is an integral part of developing an understanding of Bell Equipment’s stakeholder needs, interest
and expectations. Set out below are the key stakeholders with whom the group engages on a regular basis and the means
of engagement. The use of six capitals in respect of stakeholder engagement is further illustrated in the following tables and