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The articulated dump truck (ADT) is the group’s core product and Bell is acknowledged globally as an ADT specialist for its ongoing innovation and the class-leading performance of its ADTs. Bell ADTs are exported worldwide from the group’s two manufacturing plants in South Africa and Germany.
In Southern Africa, along with its own designed and manufactured products, the group holds strategic dealerships with several leading global manufacturers to achieve the group’s objective of being a full range material handling distributor to the region. Bell is able to offer over 120 products well suited to all applications by complementing its ADT product with a range of wheeled loaders, haulage tractors, excavators, motor graders, dozers, tractor loader backhoes, tri-wheeler rough terrain handling equipment, tipper trucks as well as a complete range of compaction, crushing and screening machinery.
Additionally the group is well established in key markets as a supplier of low-cost-per-tonne equipment solutions to agriculture and forestry where it again provides a blend of own and partner products to meet the varying levels of mechanisation and machine complexity of these industries in the different markets.
A driving force that impacts on, and supports, the aforementioned business areas is Bell Equipment’s customer support and aftermarket services. The group has a proud reputation for listening to its customers and delivering on their needs. This is achieved through a professional network of branches and independent dealers, which provide strategically placed support close to the major customer bases.
This network is supported by a robust OEM structure, with two large logistics centres servicing the Northern and Southern Hemispheres, to ensure quick and efficient lines of communication globally between end-users of the product and the group.
Together these business areas play an important role in driving the group’s objectives of growth and long term sustainability.
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