From intergrated annual report for year ended 31 December
Bell Equipment’s key stakeholder base includes employees, customers, government departments,
shareholders and financiers, communities, suppliers and alliance partners. These individuals, groups and
organisations affect and are affected by Bell Equipment’s activities, products or services and associated
performance. Engaging with and building relationships with these stakeholders is key to sustaining the
Bell Equipment strives to create mutual value by cultivating enduring and sustainable partnerships with its stakeholders.
The board retains oversight of stakeholder management, while implementation and monitoring of stakeholder engagement is
devolved to the various management teams within the group. Each of the group’s operations engage with their diverse range
of stakeholders based on the group’s core values of respect, honesty and integrity.
The Bell Equipment brand is the essence of who it is in the marketplace. The organisation uses its brand to differentiate
itself through its people centric approach to business and by promoting the 1-BELL philosophy internally and nurturing it
externally, thereby adding value to all stakeholders.
The group’s stakeholder engagement strategies, systems and processes continue to be enhanced to better understand
and respond to its stakeholders’ legitimate concerns and to form collaborative partnerships to find solutions to collective
Bell Equipment’s approach to corporate sustainability is enhanced by focusing on the six capitals and understanding
the value created by the group using these six capitals. Through carefully identifying the interests and expectations of each key
stakeholder group Bell creates value using the relevant capital/s, thereby striving to ensure sustainability of its business.
1. Human capital: determines the capacity of an organisation to accomplish its goals. Bell employees represent a rich and diverse
human capital base that provides the skills, competencies, capabilities and experience that ensure the growth and
sustainability of its business to deliver innovative products and services that are world class. Bell manages its human capital
to ensure people’s health and safety and invests in their professional and personal growth.
2. Manufactured capital: is the investment in people, property, infrastructure, buildings, plant, production oriented equipment, machines and tools
that Bell relies on to efficiently enable the group to be flexible and responsive to customer demand in getting Bell products
to market, while utilising production processes that adhere to environmental regulatory requirements.
3. Intellectual capital: consists of the Bell brand, know how and the technical
acumen of its research and development staff, the company
culture and its world class systems and processes. The success
Bell achieves in developing, managing and expanding its products and services is the result of the knowledge and
experience of people who expertly manage the diverse interests that collectively provide innovative products and
4. Financial capital: is the pool of funds, obtained through financing and
generated through its operations that are available to Bell
for use in the production of its products and the provision of
services. This capital reflects how successful Bell has been at
achieving the sustainable development of its environmental,
human, social and manufactured capital. Bell continues to
enhance its financial capital by:
• effective management of risk;
• corporate governance structures;
• ensuring equitable use of wealth created; and
• assessing the wider economic impact of its activities
5. Social and relationship capital: encompasses interactions with its stakeholders, including its
customers, employees, alliance partners, financiers, investors,
communities, suppliers, and governments. Bell prides itself on
conducting business by taking into account its legal, ethical
and economic responsibilities.
6. Environmental capital: is an input to the production of an organisation’s products
and the provision of services. An organisation’s activities also
impact, positively or negatively, on environmental capital.
Bell is committed to the responsible use and protection of the
natural environment through sustainable practices.
Engagement is an integral part of developing an understanding of Bell Equipment’s stakeholder needs, interest and expectations.
Set out below are the key stakeholders with whom the group engages on a regular basis and the means of engagement. The
use of six capitals in respect of stakeholder engagement is further illustrated in the following tables and information thereunder.